Harald Uwe Behrend serves as the Chief Executive of the automotive division of Hap Seng Consolidated Berhad (HSCB), which encompasses operations such as Hap Seng Mercedes.
Mr. Behrend is a pivotal figure in the leadership of Hap Seng Consolidated Berhad's extensive automotive ventures. His role as Chief Executive of the automotive division means he oversees the strategic direction and operations for all automotive brands under Hap Seng, including the renowned Mercedes-Benz dealerships managed by Hap Seng Mercedes.
Leadership Profile: Harald Uwe Behrend
Harald Uwe Behrend brings a wealth of experience to his leadership roles within Hap Seng Consolidated Berhad. His appointment dates and key responsibilities highlight his significant influence on the company's automotive sector.
- Nationality: German
- Age: 63 years old
- Key Appointments within Hap Seng Consolidated Berhad:
| Role | Appointment Date |
|---|---|
| Chief Executive, Automotive Division | January 1, 2014 |
| Group Chief Operating Officer (HSCB) | January 2, 2013 |
As the Chief Executive of the automotive division, Mr. Behrend is instrumental in driving the growth, market strategy, and operational excellence of Hap Seng's automotive businesses. This includes Hap Seng Mercedes, a leading authorized dealer for Mercedes-Benz vehicles in Malaysia, which plays a crucial role in the premium automotive market segment.
For more information on Hap Seng Consolidated Berhad and its various divisions, you can visit their official website at Hap Seng Consolidated Berhad.
