The ownership of the "Luna" brand, particularly in the context of mopeds, lies within the Kinetic Group. This includes Kinetic Engineering as the originator of the classic 50cc moped and Kinetic Green Energy and Power Solutions Ltd. for its modern electric iteration.
Ownership of the Original Kinetic Luna (50cc Moped)
The classic Kinetic Luna, a robust 50 cc moped, was first introduced by Kinetic Engineering in India in 1972. This seminal vehicle continues to be produced and marketed within India, establishing Kinetic Engineering as the foundational owner and producer of this iconic model. Known for its affordability and ease of use, the Luna quickly became a popular choice for personal transportation across India.
Kinetic Engineering has a rich history of innovation and manufacturing, diversifying into various engineering sectors. While the two-wheeler division of Kinetic Engineering evolved and eventually led to the formation of other entities within the broader Kinetic Group, the legacy and original ownership of the 50cc Luna moped are firmly rooted with Kinetic Engineering.
The Modern Reimagining: E-Luna by Kinetic Green
In recent times, the venerable "Luna" brand has seen a significant re-imagining to meet contemporary demands for sustainable mobility. Kinetic Green Energy and Power Solutions Ltd., another prominent entity within the Kinetic Group, has launched the E-Luna, an electric moped that pays homage to its petrol-powered predecessor.
This move by Kinetic Green represents a strategic pivot towards electric vehicles, leveraging the nostalgic appeal and established market recognition of the Luna brand. The E-Luna aims to replicate the success of the original by offering an eco-friendly, cost-effective, and practical solution for urban commuting.
Evolution of the Luna Brand
The journey of the Luna brand showcases the Kinetic Group's adaptability and commitment to the Indian automotive market. From a simple, reliable petrol moped to a modern, efficient electric vehicle, the core philosophy of accessible personal mobility remains.
Here's a quick overview of the key entities involved:
| Aspect | Original Kinetic Luna (50cc Petrol Moped) | Modern E-Luna (Electric Moped) |
|---|---|---|
| Primary Owner/Brand Originator | Kinetic Engineering | Kinetic Green Energy & Power Solutions Ltd. |
| Launch Year | 1972 | 2023 |
| Vehicle Type | 50 cc Internal Combustion Engine (ICE) Moped | Electric Moped |
| Key Features | Lightweight, simple, economical petrol consumption | Zero emissions, lower running costs, modern features |
| Parent Group | Kinetic Group | Kinetic Group |
This evolution ensures that the legacy of Luna continues, adapting to technological advancements and changing consumer preferences while remaining under the stewardship of the broader Kinetic Group.
