Honda's luxury car division, offering a range of premium vehicles, is Acura.
Acura stands as the dedicated luxury and performance division of the Japanese automaker Honda. Launched on March 27, 1986, primarily targeting the North American market, Acura was created to market high-end luxury and performance automobiles, differentiating them from Honda's mainstream offerings.
The Genesis of Acura: Honda's Premium Vision
Honda established Acura to enter the burgeoning luxury market, following a trend set by other major automakers. This strategic move allowed Honda to compete directly with established European luxury brands like Mercedes-Benz and BMW, as well as new Japanese luxury entrants, by offering vehicles with superior craftsmanship, advanced technology, and enhanced performance beyond what was expected from the Honda badge.
The creation of Acura marked a significant step for Honda, demonstrating its engineering prowess and commitment to innovation in a premium segment. It provided an avenue to showcase cutting-edge features and sophisticated designs that catered to customers seeking a more refined driving experience.
Distinguishing Features of Acura Vehicles
Acura vehicles are engineered to deliver a blend of luxury, performance, and advanced technology. Key aspects that define the Acura brand include:
- Performance-Oriented Engineering: Many Acura models feature powerful engines, sophisticated suspension systems, and Honda's acclaimed Super Handling All-Wheel Drive™ (SH-AWD®), which significantly enhances handling and stability.
- Premium Materials and Craftsmanship: Interiors are designed with high-quality materials, meticulous attention to detail, and ergonomic layouts, providing a comfortable and upscale environment.
- Cutting-Edge Technology: Acura vehicles are equipped with advanced infotainment systems, comprehensive safety features like the AcuraWatch™ suite, and innovative driver-assistance technologies.
- Distinctive Design Language: Acura models often feature a sharp, athletic design aesthetic that conveys both luxury and sportiness.
Popular Acura Models
Over the decades, Acura has produced a variety of popular models spanning different segments, catering to diverse luxury preferences. Here are some notable examples:
| Model Type | Key Acura Models | Characteristics |
|---|---|---|
| Sedans | Integra, TLX | Known for their sporty performance, sophisticated interiors, and advanced safety features. The Integra offers a refreshed take on a classic name. |
| SUVs | RDX, MDX | Among the best-selling luxury SUVs, offering spacious interiors, versatile cargo capacity, and robust performance, ideal for families and adventurers. |
| Sports Car | NSX (historically, though production has ended for the latest generation) | A legendary supercar that showcased Acura's ultimate performance capabilities and technological innovation. |
Acura continues to evolve, focusing on delivering a premium experience that combines Honda's renowned reliability with luxury appointments and exhilarating performance. The brand's commitment to precision-crafted performance ensures that each vehicle offers an engaging and refined driving journey.
For more information on Acura's current lineup and history, you can visit their official website at www.acura.com.
