How do I Import reviews from Etsy?

Importing reviews from Etsy is a strategic way to build trust and social proof on your own website or a dedicated e-commerce platform. This process typically involves extracting your reviews from Etsy and then uploading them to a review management application that supports integration with Etsy.

Preparing Your Etsy Reviews for Import

Before you can import your reviews, you'll need to obtain a file containing your Etsy feedback. While Etsy does not offer a direct "export reviews" button for shop owners, there are common methods to prepare this data:

1. Manual Compilation: You can manually copy and paste reviews into a spreadsheet (e.g., Google Sheets, Excel) to create a CSV (Comma Separated Values) file. Ensure each review includes essential details like the reviewer's name, rating, review text, and the product it pertains to.
2. Third-Party Tools: Some third-party tools or browser extensions can help scrape or extract review data from your Etsy shop page, often outputting it directly into a CSV format. Exercise caution and choose reputable tools if going this route.
3. Etsy Order History (Advanced): Etsy allows sellers to download their order history, which may contain buyer feedback. This often requires careful parsing and filtering to extract just the review data into a clean CSV file suitable for import.

Key considerations for your review file:

• Format: Most review apps require a CSV file.
• Data Fields: Ensure your file includes columns for:
  • Product Name/ID
  • Reviewer Name
  • Rating (e.g., 1-5 stars)
  • Review Text
  • Date of Review (if available)
  • Reviewer Email (optional, for verification)

Step-by-Step Guide to Importing Etsy Reviews

Once you have your Etsy reviews prepared in a suitable file format (typically CSV), you can proceed with importing them into your chosen review management app. The following steps outline a common process:

1. Accessing Your Review App Admin

• Navigate to your review management application's admin panel. This is usually where you manage your products, orders, and other store configurations.
• Look for a section dedicated to Configuration or Settings, then select the Reviews sub-section.

2. Initiating the Import Process

• Within the Reviews section, locate and click on an Add Review button. This button is often positioned in the top right corner of the page.
• From the options presented, choose Import/Sync Existing Reviews. This indicates your intent to bring in reviews from an external source rather than adding a new one manually.

3. Selecting Etsy as the Source

• The system will prompt you to specify the platform from which you are importing reviews.
• Select Etsy from the list of available sources. This tells the application to expect a specific data structure or to initiate an Etsy-specific import flow.

4. Uploading Your Review File

• You will then be asked to upload the review file you prepared earlier (the CSV file containing your Etsy reviews).
• Click the upload button or drag and drop your file into the designated area. Select your prepared review file from your computer.

5. Confirming the Import

• After the file upload is complete, the application will process your data.
• A Success pop-up or notification message will appear, confirming that your Etsy reviews have been successfully imported into your review management system.

Best Practices for Importing Reviews

• Review Data Accuracy: Double-check your prepared review file for any errors or missing information before uploading. Accurate data ensures a smooth import and preserves the integrity of your reviews.
• Image Inclusion: If your Etsy reviews included customer photos, ensure your review management app supports importing these images and that they are correctly linked in your import file, if applicable.
• Regular Synchronization: If your review app offers direct integration or continuous syncing with Etsy via an API, consider setting this up for automatic updates of new reviews. This process, while different from a manual file upload, keeps your reviews current.
• Moderation: After import, review a sample of the imported feedback to ensure it displays correctly on your site and meets your moderation standards.

Why Import Etsy Reviews?

Importing your valuable Etsy reviews to your primary e-commerce site or review platform offers numerous advantages for your business:

Benefit	Description	Impact on Your Business
Enhanced Trust & Credibility	Displaying genuine customer feedback from a well-known marketplace like Etsy instantly builds confidence.	New visitors are more likely to trust your brand and products, reducing skepticism.
Increased Social Proof	Showcasing a history of satisfied customers validates your product quality and customer service.	Encourages new purchases, reduces abandonment rates, and converts hesitant buyers.
Improved SEO Performance	User-generated content (UGC) like reviews adds fresh, relevant keywords to your product pages.	Boosts search engine rankings, drives organic traffic, and enhances online visibility.
Centralized Review Management	Consolidate all your customer feedback from various sales channels into one easy-to-manage dashboard.	Streamlines moderation, response, and analysis of all your reviews in one place.
Data Analysis & Insights	Having all reviews in one place allows for comprehensive analysis of customer sentiment and product trends.	Informs product development, marketing strategies, and customer service improvements.

By following these steps, you can effectively leverage your existing Etsy customer feedback to strengthen your brand and enhance the shopping experience on your primary sales channels.