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What is it called when a phrase is repeated backwards?

Published in Rhetorical Devices 3 mins read

When a phrase is repeated with the order of its words reversed, it is called Antimetabole.

Understanding Antimetabole

Antimetabole is a powerful figure of speech where a phrase or clause is repeated, but in reverse grammatical order. This technique creates a distinctive rhetorical pattern that can be both memorable and impactful, often used to emphasize a contrast, highlight a paradox, or make a statement more persuasive. It's not just repeating words; it's about reversing their sequence to create a new meaning or a deeper understanding of the original statement.

The Power of Reversed Phrases

The strategic use of antimetabole serves several key purposes in communication:

  • Emphasis and Memorability: By reversing the word order, the phrase becomes more striking and easier to remember. Think of famous quotes that stick with you.
  • Contrast and Paradox: It often highlights a contrast between two ideas or presents a paradoxical truth, encouraging deeper thought.
  • Persuasion: The clever construction can make an argument seem more sophisticated and therefore more convincing to an audience.
  • Artistic Flair: In literature and speeches, it adds an element of style and elegance, showcasing linguistic skill.

Famous Examples of Antimetabole

Many well-known phrases and quotes demonstrate antimetabole, often contributing to their lasting impact:

  • "Eat to live, not live to eat." – Socrates
  • "Ask not what your country can do for you – ask what you can do for your country." – John F. Kennedy
  • "Fair is foul, and foul is fair." – William Shakespeare, Macbeth
  • "When the going gets tough, the tough get going." – Joseph P. Kennedy (and others)
  • "We do not stop playing because we grow old; we grow old because we stop playing." – George Bernard Shaw

These examples illustrate how the reversal of words can amplify meaning and create a profound effect.

Antimetabole vs. Chiasmus: A Subtle Difference

While often confused, antimetabole is a specific type of chiasmus. Both involve a reversal, but their focus differs:

Feature Antimetabole Chiasmus
Focus of Reversal Words are repeated in reverse order. Grammatical structure is reversed, not necessarily the exact words.
Example "You forget what you want to remember, and you remember what you want to forget." "He went to the city, to the country went she." (Reversal of noun-verb structure)
Effect Emphasizes precise word relationships, contrast. Creates structural balance and rhetorical elegance.

For further exploration of rhetorical devices, you can consult resources like the Purdue OWL on Figures of Speech or a comprehensive Literary Devices Glossary.

How to Use Antimetabole Effectively

When crafting your own antimetabole, consider these tips:

  1. Identify a Core Idea: What contrast or paradox do you want to highlight?
  2. Formulate the First Clause: State your initial idea clearly.
  3. Reverse and Rephrase: Take the key words from the first clause and reverse their order in the second clause, ensuring it still makes sense and conveys your intended meaning.
  4. Keep it Concise: The most effective antimetaboles are often short and punchy.
  5. Read Aloud: Hear how the phrase sounds. The rhythmic quality is part of its power.

This figure of speech is a valuable tool for anyone looking to add depth, memorability, and persuasive power to their language.