AT&T TV was a comprehensive streaming service that merged the familiar structure and channel lineups of traditional cable television with the flexibility and accessibility of app-based streaming platforms.
Understanding AT&T TV
Launched in 2019, AT&T TV was a streaming platform designed to bridge the gap between traditional broadcast media and digital streaming. It was a service that combined aspects of cable with app-based streaming, aiming to deliver a conventional television viewing experience over the internet. This made it an appealing option for users who desired the robust channel lineups and familiar interface of cable without the typical contracts or equipment rentals often associated with older TV technologies.
Key Characteristics and Features
AT&T TV distinguished itself with several core features that emulated a traditional cable television setup, but delivered via an internet connection:
- Comprehensive Channel Packages: Similar to cable TV, AT&T TV offered various tiers of channel packages. These included a wide selection of local, national, sports, and premium networks, providing a broad range of entertainment choices.
- Dedicated Streaming Device: While compatible with various smart devices, AT&T TV often promoted a proprietary streaming box (running on Android TV) for a streamlined, cable-box-like user interface and remote control experience, ensuring ease of use for those accustomed to traditional TV.
- Cloud DVR Functionality: Subscribers typically had access to cloud-based DVR services, enabling them to record live shows and watch them at their convenience, similar to a physical digital video recorder.
- Extensive On-Demand Library: Beyond live channels, the service provided a vast library of on-demand movies and TV shows, offering flexibility in viewing choices.
- Internet-Based Delivery: Unlike its sister service, DIRECTV satellite, AT&T TV delivered all its content exclusively over an internet connection. This eliminated the need for a satellite dish, making it a suitable option for renters or homes where dish installation was not feasible.
The Evolution to DIRECTV Stream
AT&T TV underwent a significant rebranding and was relaunched as DIRECTV Stream in August 2021. This strategic move aimed to simplify AT&T's diverse television offerings and create a clearer identity for its internet-delivered streaming product. Today, DIRECTV Stream continues to operate under the same fundamental principles, providing live TV and on-demand content over the internet with various package options.
Distinguishing from AT&T WatchTV
It is important to differentiate AT&T TV from another, separate AT&T offering known as AT&T WatchTV. While both were streaming services, they served different market segments and offered distinct experiences:
- AT&T WatchTV: This service, launched in 2018 and discontinued in 2020, was a more basic, low-cost streaming option often bundled with specific AT&T wireless plans. It featured a smaller selection of approximately 35-40 live channels and notably lacked DVR capabilities or premium channel options. It was designed primarily as a mobile-first, no-frills service.
- AT&T TV: In contrast, AT&T TV (now DIRECTV Stream) was positioned as a full-featured, premium live TV streaming service intended to be a direct alternative to traditional cable and satellite television, offering comprehensive channel lineups and advanced features.
Here's a quick comparison of the two services:
| Feature | AT&T TV (later DIRECTV Stream) | AT&T WatchTV (Discontinued) |
|---|---|---|
| Launch Year | 2019 | 2018 |
| Primary Goal | Full cable/satellite replacement | Low-cost mobile-centric bundle |
| Channel Count | Extensive (65+ to 140+ channels) | Limited (approx. 35-40 channels) |
| DVR Capability | Cloud DVR included | No DVR |
| Device Support | Broad (proprietary device, apps) | Primarily mobile, select streamers |
| Current Status | Rebranded to DIRECTV Stream | Discontinued in 2020 |
