JDA Software, Inc. is now known as Blue Yonder.
The Evolution of a Supply Chain Software Leader
On February 11, 2020, JDA Software, Inc., a long-standing provider of supply chain and retail solutions, officially announced its rebranding and new corporate identity as Blue Yonder. This strategic name change reflected the company's evolving focus on cloud-based, artificial intelligence (AI), and machine learning (ML)-driven supply chain solutions.
Key Details of the Rebranding
The transition from JDA to Blue Yonder marked a significant milestone for the company, emphasizing its commitment to innovation and advanced technology in the supply chain space. The name Blue Yonder itself is intended to evoke concepts of aspiration, innovation, and looking towards the future, aligning with their mission to help businesses optimize their operations.
Here's a quick overview:
- Previous Name: JDA Software, Inc.
- Current Name: Blue Yonder
- Effective Date of Change: February 11, 2020
Impact and Focus of Blue Yonder
Blue Yonder continues to be a global leader in providing comprehensive digital supply chain transformations. Their solutions encompass:
- Planning: Demand forecasting, inventory optimization, and sales and operations planning (S&OP).
- Execution: Warehouse management (WMS), transportation management (TMS), and labor management.
- Commerce: Solutions for intelligent order promising and fulfillment.
By leveraging AI and machine learning, Blue Yonder aims to provide businesses with real-time insights and autonomous decision-making capabilities, enabling more resilient, agile, and efficient supply chains. The rebrand underscored this shift towards more predictive and prescriptive analytics, moving beyond traditional software functionalities.
